The other week I went to the launch of WebMission 09, the focus of which is Enterprise 2.0. This got me doing a bit of research, first on the web, but then by asking the younger members of my family. It turns out that this is more than a gratuitous application of the latest marketing terminology. There is a revolution going on in cyberspace and many in "normal" business are not giving it the attention it deserves. Some of the tools that have been developed don’t come labelled as “business relevant”. Some of them have their beginnings in distinctly odd places. Who would have thought that when Facebook, YouTube, Twitter and Digg first started that they would play a part in the election of an American president? On Facebook, he has evolved to a new model post the election, on Youtube, almost 113,000,000 people have viewed his channel, on Twitter he has 135,000 followers, and on Digg his election night announcement got 36,000 diggs – he has the top 2. By comparison the Number 10 YouTube can’t quite manage 6,000 views!! It's not just social networking. Who could have foreseen the power of Wiki’s in capturing, rationalising and communicating the tacit knowledge held in a community? Who would have foreseen the proliferation of blogs, or that people could earn a living in Second Life? Yes, we need to think harder about what these tools can.
David
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment