Let's do some quick research on people's attitudes to privacy and consent

And just to make sure we have a reasonably big sample, let's get the data from one million people.

Before the digital economy, that would be the sort of ambition that would probably get your funding proposal filed in the circular basket. But now, those sorts of data sets are readily available. In fact, Yahoo Research conducted a very interesting study on the topic, very recently. You can read about it here.

So, to paraphrase Microsoft, "what interesting questions might you like to ask today?"