Thursday 9 October 2008

Now everyone is a fashion designer

The Finnish company, Vallila Interiors, has opened a, crowd sourced, fabric design site called Bon Bon Kakku. The site's welcome page nicely captures the mission.

Bon Bon Kakku is pioneering net store where you can design your own fabrics. If your design is a success, it will be also sold on the site. Every fabric designed on our site will be published on our site for viewers to see and vote for. We will choose the fabrics to sell on our store based on the results of viewers voting.

For a fashion designer, this would seem to offer instant market research for free. However, the moves to crowd sourcing also raise large questions about IPR. The future of design looks exciting and potentially quite messy.

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